# Logistic Regression with Gretl

One of the most popular machine learning algorithms, Logistic Regression is actually a classification algorithm. Broken down to its simplest terms, binary logistic regression (the one we will be focusing on here) is answering a yes or no question. Will the customer buy or not? Is the email SPAM or not?

## Score Accepted 982          0 1304         1 1256         1 1562         1 703          0

Above is a small sample from the data set we will be using for this lesson. In this set, student scores for an entrance test are listed in the first column and whether they were Accepted (1) or Not(0) is in the second column.

I ran a scatter plot on the data with Scores on the X axis. As you can see the dots for 2 horizontal lines at 1 and 0. You may notice that the 1 (Accepted) dots seem to cluster towards higher scores and 0 (Not Accepted) dots cluster towards lower scores.

Well since the point of Logistic Regression is help us make predictions, here is how the predictions work. The Logistic Regression, represented by my crudely drawn red S, goes from 1 to 0. And just like with Linear Regression, if we take a value for X, to make our prediction, we look for the value of Y on the line at that point.

In the case of a 1200 score, if we check the value of Y on the line, we get .80. This roughly translates to mean, that with a score of 1200, a student has an 80% chance of being accepted.

## Let’s meet Gretl

While there are third party add-ons you can download for Excel that will do Logistical Regression, in its native form, Excel does not do a good job in this area. So I thought this would be a great opportunity to introduce you to a neat piece of FREE software called Gretl.

So why Gretl? Why not R or Python? I mean those are the languages real data scientists use right?

That is true, and R and Python can easily do a Logical Regression. The problem is  however, in order to use R and Python, you need to know how to program. Gretl, on the other hand, is GUI based. Think of it as a point and click light weight R. It is no where near as robust as R, but for learning how to do Logistical Regression, Gretl does a fine job.

After you install and start Gretl, the next step is to load in the data. Go to File>Open Data>User File. Search for the Excel file you downloaded previously in this lesson. Make sure you then select Excel from the file type at the bottom of the screen.

Select logi.xlsx. Leave the Start Import at window at 1 and 1. This is where the data starts in our Excel file: 1rst column, 1rst row. You will get a message letting you know how much data was imported.

The next pop up will noted that the data is undated. Click No on this window.

You data columns (Score, Passed) will appear in the  Gretl window. If you click on one, the data from that column will appear in a pop-up window. **note in the file you download, column 2 will be Accepted not Passed.

## Let’s Model

Without further ado, let us do some modelings. From the menu bar Model>Limited dependent variable>Logit>Binary…

Now you have to select you Dependent variable and Regressors. Here is a hint, the dependent variable is what we want to find. What are we looking for? Will the person be Accepted. So Accepted goes in Depentdent variable and Score goes in Regressors. Pick the Show p-values radio button and then click Okay.

Below are the results of your Logistic Regression model

I am not going to give a Stats lesson here, but I will cover the important points.

1. The top red box contains some important information. First the coefficients represent the b and m values from the linear equation we will be using later: y=mX+b =y=0.0105216X + -11.2757
2. The p-value of Score = 0.0009 This is important as the p-value is a probabilistic value  that determines whether or not the regressor variable truly affects the dependent variable. The most common p-value threshold you are likely to come across is 0.05. If your regressor variable has a p-value above 0.05, you will want to reconsider your model.
3. The matrix at the bottom of the screen. This shows you how successfully your model predicted outcomes from the training data set. It translates of the 0’s (not accepted) the model got 19 out of 21 right. For 1’s(accepted) the model got 19 out of 21 right. That is a 90% success rate. Not bad.

## Let’s Use the Model

Okay, so maybe you jumped ahead and tried 1200 in the linear formula we developed above. It is 1.325?? How is that? Isn’t this supposed to be between 0 and 1.

Well the problem is, we are not looking for Y we are looking for probability (p). Y in this case is not the Y intercept, but instead:

Well, we know Y = 1.325 for a score of 1200, how do we find p from that? We solve  for p. Now feel free to go and do the math yourself if you want, but I already did the work for you. The equation below solves for p. If you don’t trust me and want to do it yourself, be my guest, but I assure you the equation below is good.

## Let’s Make a Prediction

Let us put the formula’s we have found into Excel

Now you have a working prediction model. Any value you place in the score cell will be calculated to Y and p (probability). As the example above shows, a score of 1200 give us a probability of .79.

Turns out my crummy drawing wasn’t so bad after all.

# Linear Regression using Excel

Link to video on Linear Regression using Excel

Regression Analysis is still the most popular method used in Predictive Analytics. The main reason is that it works. It is well known and understood. With its different flavors, regression analysis covers a width swath of problems. Another great reason to use it, is that regression tools are easy to find.

## What is Linear Regression?

Linear Regression is a method of statistical modeling where the value of a dependent variable based can be found calculated based on the value of one or more independent variables. The general idea, as seen in the picture below, is finding a line of best fit through the data. Using that line, you can then predict the value of Y given X.

I am not going to go too deep into the math here. I highly the Khan Academy video posted below if you are looking to brush up on your statistics.

## Lets Start by Looking at the Data

If you download the Excel file at the top of the page, you will find 2 columns labeled Years and Salary. This example data set shows us the years of service and salary of 39 employees for an imaginary company.

What we are going to attempt to do is to develop a model using Linear Regression that will allow us to predict the salary of an employee given their years of service.

## Step 1: Build a Scatter Plot

The first thing we want to do is build a scatter plot. Excel makes this simple enough. Just highlight all of your data > select the Insert Tab from the Ribbon > Select Scatter from Charts:

What you will get should look something like this:

We have a scatter chart with Salary on the Y Axis and Years on the X Axis. **Excel scatter charts set the left most column of the data set to the X Axis by default.

Before we move on, I want to take a moment to look at the scatter plot. Do you see a pattern? Can you see where you might be able to draw a line through the data?

I am not trying to just fill space here. I am asking a serious question. Because the answer is sometimes you will not see a pattern. Sometimes the scattering of data will be so random that there will no need to go forward with a linear regression. Learning to look for patterns in data visualizations is skill worth developing.

In this example there is a general pattern, or more accurately, we see what looks like Positive Correlation. We call it positive because it appears that as X increases so does Y. So now that our scatter chart has passed the visual test, it is time perform our regression.

## Trend Line

Performing a simple linear regression in Excel is ridiculously easy. Simply click on your scatter plot > from the Ribbon select Chart Tools – Design > Add Chart Element > Trendline > Linear

Your trendline appears on your chart. I personally find the line a little hard to see as is, so I am going to format it a bit.

Start by double clicking on the trendline and the Format Trendline window will open on the right.

Line: — Color: Red  — Width: 3pt  — Dash type: Solid Line

Trendline Options — Select Display Equation on chart and Display R-squared value on chart

Alright, that line is much easier to read. Now let us talk about the numbers in the circle. Now I know I said I was not going to get too deep into the math, but I feel I can’t do this subject justice without at least a cursory explanation of what is going on.

What exactly did Excel do when it added the trendline? Technically it performed a statistical function known as Ordinary Least Squares.  What does that mean? Well if you wanted to attempt this by hand, one approach you could take would be to start by drawing a line that looked best to you. You would then measure the Residuals (the distance from the actual data points and line you drew)

You then repeat the process (picking a new line and measuring residuals) until you find the line that results in the lowest overall residual.Once you have it, you get the equation for your line:  y = 1357.9x+50974 (Luckily for us Excel makes the process a lot easier)

Now a quick refresher on the line formula: Y= mX + b (where m = Slope and b = Y-Intercept). This equation is what you would use to make predictions. In our equation a person with 0 years in service would have a salary of 50974: Y = 1357.9(0) + 50974 — Y= 50974. And each year of service would add 1357.90 to the salary.

Before we go start using your equation to start making predictions, we still need to discuss the R² you see below your line equation. I won’t bore you with how R² is calculated. You don’t really need to know how it is calculated to use linear regression, but you do need to know how to read it.

The simplest explanation I can give you for R² is that a value of 1 means perfect fit – every point in your data matches up to your line. 0 on the other hand, means your line doesn’t match anything. Our R² is 0.4423, which really is not that great. I generally prefer to aim for a R² value above 0.6.

How can we improve our R² value? My preference would be to get more data. We currently only have 39 tuples. More data could improve our accuracy. If more data is not available though, you can look at your outliers as Linear Regression can be greatly affected by outliers. Unfortunately outliers are often tricky to deal with. A person with 1 year of service making 100,000 a year would definitely be an outlier, but it is not an impossibility. If this employee is a highly experienced individual who just transferred from another company, it is totally feasible they could be earning 100,000.

The hard truth is, considering only the data we have, we cannot rightfully develop a reliable model. This happens more often than you might think. That is okay though, we will chalk this up as a learning experience and move on.

# Analytics: An Introduction

So exactly what is Analytics? Everyone is talking about it. Colleges and Universities are scrambling to develop programs in it. But what exactly does it mean?

## Definition

The the definition I like the best is this:

#### Analytics: Discovering and communicating meaningful patterns in data.

Analytics are traditionally broken down into the following catagories:

• Descriptive Analytics: Most people are familiar with this form. So familiar in fact, they probably do not refer to it as analytics. This is looking at past and current data to describe what is going on. Most standard business reporting falls into this category.
• Predictive Analytics: This is using available data to help predict future events or to provide best guess answers to fill in gaps in data. Using predictive analytics, you can predict how much a house will sell for or what items you should stock near the registers based on current conditions (example: Walmart discovered Pop-Tarts tend to sell well during hurricanes).
• Prescriptive Analytics: This is the cutting edge of analytics. Prescriptive analytics not only makes predictions about future events, but it utilizes decision making algorithms to determine how to respond to the events. Prescriptive analytics engines could, using the Pop Tarts example above, automatically reroute the shipment of Pop Tarts to stores in hurricane affected areas without any human intervention.

It should be noted that most companies today are still spending most of their time in the descriptive analytics world. That is not necessarily a bad thing. Being able to get the right information in front of a decision maker, in a format that is easily digestible, is a talent all within itself.

## Components

Analytics is not a 1 step process. It is actually a series of steps, often performed in an iterative manner. And just as each business problem is unique, so are the steps to the analytics process used to find the solution.

While the statement above is 100% percent true, I find it very unsatisfying. This is the kind of information I would find when I first developed an interest in analytics. So while I cannot give you a one size fits all answer, I feel that I at least owe you a better explanation than that.

For me, perhaps the best way to understand analytics, is to look at some of the more common tasks performed.

• Data Management: While designing, building, and maintaining databases and data warehouses may not typically fall under the responsibility of an analytics professional, having a general understanding of how they work is none the less important. Databases and data warehouses are where most businesses keep their data. If you want to be taken seriously as a data professional, you need to have a fundamental understanding of how data is stored and how to query the stored data. (Example Technologies: Hadoop, SQL Server, Oracle)
• Data Modeling: Data modeling is organizing data into logical structures so that is can be understood and manipulated by a machine. As a simple exercise, make a quick spreadsheet for sales amounts for  5 salespeople across 4 quarters. When you are done, look at the table you created. You have just modeled data. (Example Technologies: Excel, SQL Server, Oracle, Visio)
• Data Cleaning: While this may not be the sexiest part of the job, it is the part you will spend the most time on. 60-80% of your time will be spent in this phase of the job. And while there are some third party software applications out there that can help ease the pain (Alteryx comes immediately to mind), they are expensive and not every boss will be willing to spring for it. My suggestion is to put sometime aside to become very familiar with Excel. I do 90% of my data cleaning work in Excel and MS SQL Server. (Example Technologies: Excel, SQL Server, Oracle, Alteryx)
• Data Mining (Machine Learning): Now this is the cool stuff everyone is talking about. Data mining or machine learning, whichever you prefer to call it,  is the Artificial Intelligence (AI) portion of analytics. Data mining is difficult to provide a simple explanation for, but I will try anyway: In traditional programming, the programmer provides explicit instructions to the computer as to how to perform a task. With data mining, data sets are fed through an algorithm. The computer then determines the best way to solve the problem based on the data provided.

To help make this a little clearer, how about you try your hand at being the machine.

Look at the pattern above. Without me providing you with any more information,                  you should be able to determine, that two blue squares in a row = SPAM. This is, at                 the most fundamental level, how data mining works. It pours over data and finds                   patterns. Knowing this pattern, if you were now shown only the first three columns               you would be able to predict whether the last column would be red or green.(Example Technologies: R, Python, SAS, XLMiner)

• Data Visualization: DataViz is fun. It is the real show stopper in the data world. Visualizations make the patterns pop off the page. There are a lot of great programs out there for data visualization. (Again, do not discount Excel — it has some great DataViz features). Now DataViz should rightfully be broken into two separate categories. The first is Exploratory. This is visualizations used by the data professional to help analyze and understand the data. The second is Production. This the finished product that ends up on reports and dashboards for the business users to see. (Example Technologies: Excel, Tableau, R, SAS)
• Optimization and Simulation: How often is there truly only one solution for a problem? Reality is sometimes the hardest part isn’t coming up with a solution to a problem, but deciding which solution to use. Building optimization models and running simulations helps to provide decision makers with quantitative data as to which solutions will be most effective. (Example Technologies: CPLEX, SAS, Solver)

## So I have to learn all of this…

That depends – If your goal to is be a Data Scientist, then yes, you need to learn everything mentioned above and then some (I hope you love Statistics). However, if you are a business user just trying to add analytic skill to your toolbox, my recommendation is to focus your efforts on becoming efficient in data cleaning. In the real world, when trying to put a report together, you often are given data from multiple sources and you have to cobble it together to make sense of it. Learning some data cleaning skills can save you hours on tasks like that.

Once you have workable data, take some time to learn some visualization techniques. An eye popping chart will always garner more attention than pages of numeric columns. Also, take a little time to learn some data mining skills. No one is expecting you to write the complex algorithms the PhD’s at Stanford and MIT are kicking out, but there actually are some pretty user friendly data mining programs out there that help you cull some real insight out of your data.

However you decide to go about it, Analytics is a fascinating, fast growing field. It truly is a 21st century skill. Here at Analytics4All.org, the philosophy is that everyone should develop some analytical talent. Computers were once the sole territory of the science geeks of the world and now they are in everyone’s pockets and purses. Analytics and data driven decision making should also be a accessible to all.